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Strategies for gaining listings in search engines
95% of searches are done through the main search engines/directories.
Search engines and directories are all different and work in differing ways.
Search engines are constantly changing the manner in which they operate.
Over the past year, many search engines have introduced fees for registration or Pay-Per-Click options, paid inclusion, sponsored listings and keyword buys, although some still offer free listings. You cannot usually control the exact search engine position your site ends up with, but several techniques can have a positive effect. Submit your site details for registration - these should be individually tailored to the specific requirements of each search engine, using the online form. Do not use services that offer to register you free with 200 search engines. Links – exchange links with other relevant, informative websites; collect all the links on one page. Ask for permission before adding a link to a site. Search engine bots use links to search out new web sites and pages. Directories like Yahoo will require a description of the website, usually 25 words and a decision on what category to place the site in – research carefully before submitting. Analyse web site traffic in order to establish how successful your search engine registrations are:
Where do visitors enter a site?
Which page?
How do they get to the site?
Which search engine? Link? etc.
Registration is an on-going process: check the search engines/directories regularly to see if the site has been listed and can be found. You can use their online search. The whole site or any pages that have been missed out may have to be resubmitted. Once listed regularly check the position of the site in the listings – look at your competitors sites with better listings to see if you can move higher on the list by improving your keyphrases and descriptions. |
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