|
|
|
|
|
|
|
Marketing your company on the web Part of our service to you is to help you make the most of your website by effective marketing. Your website is not a replacement for traditional marketing but should be part of your overall marketing strategy for your company. One of the most important ways of promoting your web site is to ensure that your web address and email address is printed on your brochures, headed paper, invoices, compliment slips etc - and don't forget your email signature!
An effective way to promote your website is to place a small display ad in a targeted trade publication, with some teaser copy to point readers to your web address or email address for more information. Potential customers will visit your web site, getting full information about your products and services 24 hours a day. This can save on the cost of brochures too!
Many potential customers will find a site through search engines by entering specific keywords. The keywords on your website need to be optimised for search engines and the way in which they operate. You cannot usually control the exact search engine position your site ends up with but we can advise on several techniques which can have a positive effect.
We are happy to advise and help you with registering your site with search engines and directories. However, this is a very specialised area and you may decide that you need the services of a dedicated company - we can make recommendations. We build your site with the search engines in mind, and advise on:
a relevant domain name for your site, incorporating keywords where possible
selection of key words and descriptions and the precise use of descriptive words and phrases to draw in quality visitors.
updates – sites that are regularly updated can get higher rankings
links to relevant sites will get better listings
We can look at your competitors websites, check where they rank in the search engines, the keywords and phrases they are using and evaluate their success or failure and use this information to build you a better website. |
|||||||||||||||
 |
||||||||||||||||
